Consumption Essay Example | Topics and Well Written Essays - 500 words

Consumption - Essay Example If 50% of the group said they liked it and the other 50% were undecided the company if anything would just make the fish flavored soda a special one time a year specialty. I think products drive consumer behavior because if one is a faithful buyer they will tend to go out their way or spend a little more money to get what they want. If they are really dedicated to the point of no return they will search out times, dates, and even locations of their favorite products. This behavior has even driven some people to over stock and go into debt as a product collector. Which brings us back to my first point that without the consumer there is no product. A marketer should put a lot of decision on his market research findings because this is what lets him know if his product is good or not. It's his or her window to world in a way, it lets them know whether their product is marketable weather it should be a certain price and who exactly is buying their products so they know how to market it. Every now and again you have a company that will take a long shot chance and sometimes they do good and sometimes they do horrible but the companies that use the research findings are most protected it's their umbrella in the customer rain storm. The other factors that should be taken into account are emplo